Brewed with Tradition.
Loved Worldwide.

For nearly a century, Singha has embodied the spirit of Thailand through craftsmanship, heritage, and unforgettable experiences.

A Legacy of Vietnamese Pride

For generations, BIA Saigon has stood alongside Vietnam’s growth and transformation. Through nearly 150 years of history, its iconic golden beer has become a symbol of national pride and cultural identity.

Inspired by the warmth and generosity of the Vietnamese people, BIA Saigon remains a beloved part of everyday life across the country.

Brewing Tradition for Every Generation

What began with just two product lines has grown into a diverse portfolio of thirteen products, including Saigon Beer Special, Saigon Beer Export Premium, Beer 333, and Saigon Chill.

Through continuous innovation and dedication to quality, BIA Saigon has evolved while preserving the authentic taste that generations of consumers know and trust.

Bringing Vietnam to the World

Though the last 150 years of Vietnam’s history has been filled with many difficulties and challenges, and as many new and traditional beer brands have entered the world market, Sabeco’s beer products remain a leader in Vietnam’s beer market. 

Having already entered markets across the world such as Germany, the United States, Japan, and the Netherlands, Sabeco strives to continue branching out while upholding quality taste reminiscent of Vietnam’s rich and proud history.

──── Partner with SSC

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Phone

+1 (626) 401-2158

Headquarters

South El Monte, California, USA